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Updated: Nov 15, 2023

Marketing Challenge Day 12: The Roller Coaster Ad

What is a roller coaster ad and why is it important?

In the world of advertising, creating a memorable and impactful video ad is both an art and a science. The key to success lies in your ability to connect with your audience on an emotional level. One powerful approach to this is to build an emotional roller coaster within your video content. Studies have shown that viewers are more likely to continue watching a video ad if they experience emotional ups and downs. In this blog post, we'll explore the strategies and techniques you can use to craft a video ad that takes your viewers on an unforgettable emotional journey.

Take the challenge!!

Today let's have you look at your video content and how you can make it grow into something through the art of story telling! Applying story telling is one of the best way to have people have emotions that connect them to you!

Understanding the Power of Emotions in Advertising

Emotions play a pivotal role in advertising. People don't buy products or services solely based on rational considerations; instead, they make purchasing decisions influenced by how they feel. This is where the emotional roller coaster technique comes into play. By taking viewers on a journey that tugs at their heartstrings, you can create a deeper and more memorable connection with your audience.

1. Start with a Strong Hook

The first few seconds of your video are critical. This is where you need to grab your viewers' attention and pique their interest. Whether it's humor, curiosity, or a heartwarming moment, the opening should evoke an immediate emotional response that compels viewers to keep watching.

2. Evoke Empathy

To create an emotional roller coaster, your video should evoke empathy from your viewers. Present relatable characters or situations that your audience can connect with. If they can see themselves or someone they care about in your story, they are more likely to become emotionally invested.

3. Build Tension and Conflict

Every roller coaster has its thrilling moments, and so should your video. Introduce tension or conflict that keeps viewers engaged. Whether it's a problem that needs solving or a challenge to overcome, this part of the narrative should keep your audience on the edge of their seats.

4. Release the Emotional Surge

After building tension, provide a release by introducing a positive or emotional surge in your video. It could be a heartwarming resolution, an unexpected twist, or a moment of triumph. This is where viewers get to experience an emotional high point.

5. Surprise and Delight

An essential element of an emotional roller coaster is the unexpected. Incorporate surprise and delight into your video to keep viewers engaged and entertained. It can be a plot twist, a humorous moment, or a surprising turn of events that keeps the emotional journey exciting.

6. Craft a Memorable Ending

Just as the opening is crucial, so is the closing of your video. Ensure that you leave a lasting impression by wrapping up the emotional journey effectively. Your ending should resonate with the audience, leaving them with a sense of fulfillment or anticipation.

7. The Power of Music and Sound

Music and sound play a significant role in heightening emotional responses in your video. The right soundtrack can enhance the emotional roller coaster, underscoring the feelings you want to evoke.

8. Call to Action

Finally, don't forget to include a clear and compelling call to action at the end of your video. After taking viewers on an emotional journey, guide them towards the next steps, whether it's making a purchase, subscribing, or sharing the video with others.


Creating an emotional roller coaster in your video advertising is a powerful technique to engage and connect with your audience. By taking viewers on a journey filled with emotional ups and downs, you can make your video ad memorable and impactful. Remember to start with a strong hook, evoke empathy, build tension and conflict, provide a release, surprise and delight, craft a memorable ending, use the power of music and sound, and include a clear call to action. When done effectively, your audience will be more likely to continue watching your video ad and, ultimately, take the action you desire. So, start building your emotional roller coaster today and watch your video advertising soar to new heights.

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