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Updated: Nov 16, 2023

Marketing Challenge Day 4: FRAMING

How do you set up framing for your audience?

Framing a brand for a customer is akin to creating a captivating portrait that resonates with their desires, needs, and aspirations. It's about crafting a narrative that not only informs but also inspires, painting a clear and compelling picture of what the brand represents. In this frame, the customer finds the values, solutions, and experiences they seek, with each element thoughtfully placed to create an emotional connection. The colors, textures, and brushstrokes embody the brand's personality and identity, leaving an indelible impression in the customer's mind. This framing is a canvas where trust, loyalty, and engagement take root, forming a lasting bond that extends beyond transactions into a true brand-consumer relationship.


Build your framework, start the construction! We go through how to build that frame! Don't worry you aren't alone! What can you build for your business that attracts the attention on your audience?

Alright, let's make your product shine like a star in the night sky! You've got something fantastic, but it's like a hidden gem in a treasure chest. Time to give it the spotlight it deserves. Here's your passport to success:

STEP 1. Simplicity is Key:

  • Simplify your message for easy understanding.

  • Eliminate jargon and present the core value of your product.

  • Ensure it's accessible to a broad audience.

In the world of complexity, simplicity is a guiding light. It's about crafting a message that speaks to the heart, removing the barriers of jargon, and making your product's essence universally accessible. With this step, your product's story becomes a story that everyone can understand, appreciate, and engage with.

STEP 2. Taglines that Stick:

  • Craft a memorable tagline that lingers in people's minds.

  • Create a catchphrase that sets your product apart.

  • Make it a theme song for your product.

Your product's tagline is its heartbeat, a tune that echoes in the minds of your audience. Crafting it is like composing a theme song for your creation. It's not just about words; it's about emotions, a catchphrase that makes your product unforgettable. When your tagline sticks, your product becomes a vivid memory.

STEP 3. Show, Don't Tell:

  • Utilize visuals to convey your product's story.

  • Showcase the benefits and problem-solving aspects visually.

  • Help your audience see how your product improves their lives.

Visuals are the palette of your product's story, painting a picture that words alone can't capture. They speak directly to the soul, showcasing the benefits, unraveling the solutions, and allowing your audience to witness how your product can transform their lives. With visuals, your product's story becomes vivid, relatable, and deeply compelling.

STEP 4. Customer-Centric Approach:

  • Gain a deep understanding of your customers' needs, preferences, and idiosyncrasies.

  • Tailor your product presentation to align with customer expectations.

  • Ensure your product fulfills their wants and needs with precision, strengthening your customer-centric approach.

To understand your customers is to step into their world, to embrace their needs, desires, and quirks. It's about tailoring your product's presentation, ensuring it aligns perfectly with their expectations. This step transforms your product from a mere commodity into a perfect fit, addressing their wants and needs with precision.

STEP 5. Embrace Creativity:

  • Inject creativity into your presentation to stand out in a crowded market.

  • Infuse personality, energy, and playfulness to make your product an experience.

  • Create a memorable and enjoyable encounter with your product, leaving a lasting impression.

Injecting creativity is like adding a splash of color to your product's canvas. It's about infusing personality, energy, and playfulness into your presentation. It's more than just a product; it's an experience. This step ensures that your product leaves a lasting smile, not just as a purchase but as an unforgettable memory.


In the complex world of branding and product presentation, these steps are vital. Simplicity connects with a wide audience, memorable taglines leave a lasting impression, visual storytelling resonates with customer needs, a customer-centric approach ensures a perfect fit, and creativity creates memorable experiences. Together, these steps form a strong emotional connection that turns potential success into a highly probable reality.

Are you ready to construct your frame for your customers?

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