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Updated: Nov 15, 2023

Marketing Challenge Day 2 : YOUR BEST FIRST IMPRESSION

In a fast-paced world of business, where competition is fierce and attention spans are fleeting, making a good first impression is essential. You have approximately 7 seconds! As Maya Angelou said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." These first few moments are where your audience will form immediate judgements about your professionalism, reliability, and trustworthiness. These impressions have a long-lasting impact. Even if a customer's initial interaction with your business was a minor one, it can influence their perception for years to come. Ensuring each encounter is positive can build a strong foundation for lasting success. The big question remains, what is your brand saying to your audience in those extremely vital 7 seconds?


To make sure your business nails that initial encounter, click the arrows below to look over our checklist to self-evaluate where you are doing well and where your business may need some extra attention.

Brand Identity

-Is your brand logo visually appealing, memorable, and reflective of your business's personality?

-Do your branding colors and typography align with your brand's message and values?

-Is your brand's voice consistent across all communication channels (website, social media, emails, etc.)?


Social Media Presence

Customer Service

Physical Location (if applicable)

Marketing Materials

Online Reviews and Testimonials

Email Communication:

Networking and Business Events


Remember, first impressions matter, but they aren't set in stone. By continuously assessing and improving these aspects of your business, you can enhance your first impress, build a strong reputation, and foster lasting relationships with your audience. So how did your business fare on the checklist?

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