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What Makes a GREAT logo?

A logo tells everyone who you are as a business. The colors, images, and fonts convey an important message. From a quick glance someone will decide if you are relatable and trustworthy. They will also begin to determine your product or services value. Your perfect logo has 5 ingredients! 1. Simplicity "If you can't explain it simply, you don't understand it well enough." Albert Einstein The most important part in designing a perfect graphic for your business is understanding exactly what you do and who you do it for. Once you understand those pieces, you need to break it down into the most important visual concepts. The simpler the better.

2. Memorability Your logo should make a lasting impression in the mind of your audience. It should be meaningful, unique, and evoke an emotional connection.

3. Timelessness Keep the past, present, and future in mind. Will this logo represent who your company will be in 20 years? Leave room for your company to evolve by creating a logo that shows who you are but doesn't box you in.

4. Versatility Can it be used on multiple surfaces and throughout various platforms? Learn more about versatility.

5. Suitability Does it represent your business appropriately? Align your design, shapes, colors, and styles with your brand values. Learn more about color choices. Learn more about shape choices. Below are a few examples of logos by Signature Business Branding:

If you are in need of a new or updated logo but don't know where to start, contact Signature Business Branding today!

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